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The World of Barbie Fashions by Mattel, Book 3

The World of Barbie Fashions by Mattel, Book 3

The World of Barbie Fashions by Mattel, Book 3 is dated 1966. It includes Color Magic and Twist ‘n Turn Barbie dolls; Casey; and Black and White Francie dolls. Several of Barbie’s 1600 series and 1400 series outfits are pictured, along with the 1700 series Color Magic outfits. Francie and Casey’s 1200 series outfits and Fashion Paks are illustrated. The back cover offers a subscription to Barbie magazine.

Tressy, Mary Make-up & Cricket Booklet

Tressy, Mary Make-up & Cricket Booklet

This booklet came with American Character’s Tressy, Mary Make-up and Cricket dolls in 1965. In this year, Cricket finally got her own growing hair feature, and was marketed as Tressy’s little sister (previously she was called her cousin.)

Mattel’s Million Dollar Christmas Sweepstakes (1967)

Mattel’s Million Dollar Christmas Sweepstakes (1967)

In November of 1967, Mattel rolled out a new promotion in magazines across the country. The Million Dollar Christmas Sweepstakes included a seven page ad with a cover page; five full color pages of dolls and toys; a list of participating stores; and a lucky number coupon to take the store to see if you were a winner. Each winning coupon, verified by a store employee, could then be mailed in to receive a $100 gift certificate for Mattel toys from the store.

My copy is from Family Circle magazine, so the print quality is not as good a some others I have seen. But what you see below are high resolution scans of the dolls that were included.

Magic Attic Club Holiday 1998 Catalog

Magic Attic Club Holiday 1998 Catalog

Magic Attic Club dolls were produced by four different companies between 1994 and 2004. They were the first competitors to the American Girl dolls but never realized their full potential. For more information on Magic Attic, visit the Just Magic site.

Catalog Illustrations for Mam’selle Outfits for Sindy, Paul and Patch (1966)

Catalog Illustrations for Mam’selle Outfits for Sindy, Paul and Patch (1966)

Mam’selle Gear Get-Ups were a separate line from Pedigree’s regular clothing for their Sindy, Paul and Patch fashion dolls. These six catalog pages from 1966 show illustrations of these hard to find outfits.

Sindy Outfits

Paul Outfits

Patch Outfits

Mam’selle Doll Accessory Boxed Sets (1966)

Mam’selle Doll Accessory Boxed Sets (1966)

The Pedigree Toy Box catalog for 1966 shows a page of boxed “jewellery and nic-nacs” sets (what in the US would be called accessories) for dolls.

The jewelry includes a brooch which appears to be a deer, two pairs of earrings (one balls and one possibly cat heads), a tiara and three pendants (a ball, a heart and an abstract shape).

In the 1960s most little girls were expected to become housewives and mothers when they grew up. These sets helped teach the skills they would need. The Housework Set includes a broom, bucket, dishpan and scrub brush, dust pan and brush, and an apron. The Washing Line Set includes a clothesline, clothespins and box of laundry soap. The Baby Doll Feeding Set has a bottle, brush, spoon, pacifier and bib.
Beauty was important, too. The Brush, Comb and Mirror Set helped keep dolly’s hair neat. The Toilet Set included toothpaste and toothbrush, Lux soap, wash cloth and an unidentified bar of something. (If you know what that is, please leave a comment.) The Accessory Set included a purse, belt, sunglasses, something with a floral pattern (scarf maybe?) and the same abstract pendant sold in the Pendants set. The Dolls Make Up Kit included a range of play cosmetics to try out on your doll. Hopefully no dolls were permanently scarred! It should be noted that this is the only set on the page that doesn’t have the Pedigree name on it – it was made by Leichner.